Thums up is a brand of cola in India
The logo is a red thumbs up. It was
introduced in 1977 to offset the withdrawal
of the Coca-Cola Company from India. The
brand was later bought by Coca-Cola who
re-launched it in order to compete against
Pepsi
Today, the beverage is the leading cola in
India, with 42% of the cola market and 15%
of the market share for all carbonated drinks
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